Creating a website for an innovative IT
12 months,
2022 -2023
2022 -2023
Time:
→ Website
→ Emails
→ Advertising banners
→ Emails
→ Advertising banners
Type:
→ Digital Strategy
→ UX/UI Design
→ Usability Testing
→ UX/UI Design
→ Usability Testing
Scope of Work:
[1 Product Summary]
It brings together all our key services: outsourcing talent, proprietary recruitment products, and our internal IT department. The main goal was to create a user-friendly platform that efficiently connects clients with top specialists.
The main objective was to design a website that would be highly functional for both the business and its users while adhering to tight constraints: the website needed to be completed quickly and within a limited budget. Additionally, the company’s director was keen on preserving the existing visual style of the website, as it resonated well with their brand identity.
About the project
Firstly, the main objective was to design a platform that would be highly functional for both the business and its users while adhering to tight constraints: the website needed to be completed quickly and within a limited budget. Additionally, the company’s director was keen on preserving the existing visual style of the website, as it resonated well with their brand identity.
project
showcase
showcase
[2 goal]
Challenges
Tight deadlines
The website required rapid execution without compromising quality.
Align the design
Align the design with the Product Owner’s vision while maintaining high usability and engagement.
Feature innovation
The strategy had to attract users quickly and convert them into paying customers.
Competitive differentiation
The platform needed unique features not found in competitors’ apps to stand out in a crowded market.
User experience optimization
The apps needed to be intuitive and engaging to retain users and drive premium subscriptions.
[3 action]
Scope of work
UX
Research
Research
→ Competitive Analysis
→ User Personas
→ User Interviews & Surveys
→ Market Research
→ User Personas
→ User Interviews & Surveys
→ Market Research
Metodologies
Approaches
Approaches
→ Lean Startup
→ Design Thinking, UX Laws
→ Agile UX
→ User-Centered Design (UCD)
→ Design Thinking, UX Laws
→ Agile UX
→ User-Centered Design (UCD)
User
Experience
Experience
→ Information Architecture
→ User Journey Mapping (UJM)
→ Lo-fi & Hi-Fi
→ Usability Testing, RITE-method
→ User Journey Mapping (UJM)
→ Lo-fi & Hi-Fi
→ Usability Testing, RITE-method
User
interface
interface
→ Typography & Colors
→ Visual Design
→ UI components & Tokens
→ Design System Creation
→ Usability/Accessibility Testing
→ Visual Design
→ UI components & Tokens
→ Design System Creation
→ Usability/Accessibility Testing
Development
Support
Support
→ Hand off documentation
→ Collaboration with Developers
→ Design review
→ Collaboration with Developers
→ Design review
Continuous product development
→ User Feedback Analysis
→ Product Iterations
→ NPS, SUS, CSAT
→ Usability Testing
→ Product Iterations
→ NPS, SUS, CSAT
→ Usability Testing
[4 Result]
Impact & results
15
%
Enhanced user journey workflows, increasing customer retention by 15% and boosting engagement.
21
%
Created and standardized scalable Design Systems, reducing feature development time by 26% and ensuring brand consistency.
5
Usability tests were conducted throughout the project. I conducted them every 3 months
24
%
Cross-Team Collaboration – Bridged the gap between designers and developers, reducing iteration cycles by 24% and streamlining communication.
13
%
Process Improvement – Optimized design workflows, cutting project timelines by 13% and improving productivity.
She doesn’t just design interfaces - she solves business problems through UX.
Marina is a rare leader who elevates both product and team. Her strategic mindset turns challenges into results, while her leadership builds high-performing teams. The kind of professional who makes everyone around her better.
Aleksander Banach,
Founder, It house
Working with Marina is a pleasure due to her open-mindedness and engagement.
Marina is an exceptional UX/UI designer and Team Lead. Her ability to create user-friendly, visually appealing interfaces stands out. She welcomes feedback and approaches projects with enthusiasm. I highly recommend Marina for any software project.
Lukasz Wieckowski,
Front-end Developer, It house
I highly recommend Marina for her exceptional work both as a Team Leader and UX/UI Designer.
Her adept management and strong design skills were valuable in our team's success. Additionally, Marina's fine sense of friendship and camaraderie created a positive and collaborative work environment. Her unique blend of talents sets her apart, and I have no doubt she will thrive in her future endeavors. Wishing her all the best in her next chapter!
Oleksii Kalinin,
Front-End Developer, It house
[Client & Colleague feedback]
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Marina Medvetskaia
with
me
me
Senior UX Designer
My certificates
marina_medvetskaia@yahoo.com
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